October and Breast Cancer Awareness: Think Before You Pink

As you all probably know, October is Breast Cancer Awareness month. It’s also the pink month, as everything is pink. The NFL, food companies, advertisers, clothing companies all have pink products that will donate money to breast cancer research. There’s runs to raise money for breast cancer research.

Of course, I’m in support of raising money for breast cancer research. My mom had breast cancer two years ago, so clearly I’m thankful for the money raised for research.


Pinkwasher (pink’-wah-sher): noun. A company or organization that claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and/or sells products that are linked to the disease.

This month, please Think Before You Pink. Often, the companies give a pittance to actual breast cancer research. For example, Yoplait often does their campaign Save Lids Save Lives, where if you return the libs for their yogurt containers, they donate money (to Susan G. Komen. More on that below). However, they donate 10 cents per lid. 10. CENTS. Considering your yogurt cost significantly more than that per container, you’re better off donating your money directly.

There’s a wonderful documentary called Pink Ribbons, Inc. based on the book by Samantha King (it’s on Netflix!!!). We watched parts of it in one of my classes in second year and it’s incredible. It really makes you think about buying pink.

There’s also the Think Before You Pink initiative, which was involved in the movie, and has a lot of great resources and information. They set out four questions to ask yourself before buying pink.

Also please please please. Don’t donate anything related to Susan G. Komen. The foundation is corrupt and horrible and such a large portion of their money doesn’t go towards actual research. Their CEO makes upwards of $600,000 per year. They manufacture perfume with potentially cancer-causing chemicals, they promote high-sugar drinks, they have sketchy ties with sketchy drug companies.

Instead, please donate to the Canadian Breast Cancer Foundation or the National Breast Cancer Foundation, or even a university or research group specifically for breast cancer research.

This is something that is very near and dear to my heart and that I’m very passionate about. Obviously, I’m not here to tell you what to do (other than not to donate to Susan G. Komen). More I just wanted to bring awareness, and to help inform others’ decision-making. You can decide what you want to do with your money, but I think you should be informed.

Thanks for reading! xx

3 thoughts on “October and Breast Cancer Awareness: Think Before You Pink

  1. This is a good reminder. I’d heard that about the Susan G Komen foundation before, but usually people say “don’t donate there” without giving good replacements. And I guess if you already eat the Yoplait yogurt you may as well send them the lids, but don’t buy it solely to donate. (Especially since their money goes to Susan G Komen.)

    My grandma is a breast cancer survivor, so this is an important issue to me, too.

    Liked by 1 person

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